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Reputation Management and Administrative Reorganization: How Different Media Reputation Dimensions Matter for Agency Termination.

2022-06-02

Journal

Journal of Public Administration Research and TheoryJPART

Journal of Public Administration Research and Theory seeks to advance public administration scholarship by publishing the highest quality theoretical and empirical work in the field. The journal is multidisciplinary and includes within its scope organizational, administrative, managerial, and policy-based research that improves our understanding of the public sector. JPART is committed to developing diverse and rigorous research that extends and builds public administration theory.

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Article

Sicheng Che n, Tom Christensen, Liang Ma. "Reputation Management and Administrative Reorganization: How Different Media Reputation Dimensions Matter for Agency Termination."  Journal of Public Administration Research and Theory , Volume 33, Issue 2, April 2023, Pages 217–231, https://doi.org/10.1093/jopart/muac028
Published:
02 June 2022

Author

Liang Ma.jpg

Liang Ma,Professor, School of Public Administration and Policy, RUC

Abstract

Studies on public organization reform have convincingly demonstrated the relevance of media salience for administrative reorganization. However, an understanding of how different media reputation dimensions influence government decisions to terminate administrative agencies is required. This study combined insights from bureaucratic reputation and agency termination theories to determine if media reputation dimensions (performative, moral, procedural, and technical) increase the probability of agency survival. These findings were based on advanced machine learning coding of 4,95,384 articles on 449 central agencies in China published in the People’s Daily from 1949 to 2019. Event history analyses and piecewise constant exponential models revealed that media salience significantly and negatively influenced agency termination probability. The procedural dimension consistently mitigated agency termination risk, and the moral and performative dimensions only periodically mitigated agency termination risk. The findings suggested that the appearance in the media and specific reputation dimensions were critical for agency survival. In addition, agencies should strategically manage their media reputation to meet the expectations of multifaceted audiences and decrease the risk of agency termination.


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