Over half of China’s total energy consumption is attributed to rural buildings. However, unlike the research into urban areas, few studies have explored the problems of building energy efficiency (BEE) in rural China. This study aims to establish an appropriate strategic plan for promoting rural BEE (RBEE) in China by conducting a strength-weakness-opportunity-threat (SWOT) analysis. Analysis data are obtained from multiple sources, including a comprehensive literature review, governmental reports, related regulations, and semi-structured interviews with a number of critical stakeholders. A matrix of the SWOT analysis is derived to reveal the drivers and barriers in the course of implementing RBEE. Five critical strategies are proposed. We also attempt to explore the internal and external conditions of RBEE in China, which can contribute to the customization and prioritization of policy recommendations for the Chinese government.

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